Exterior Design and Features
The 2024 Ford Bronco Sport's Free Wheeling Edition brings back the '70s with a bang. Picture blazing red, orange, and yellow graphics stretching along the body sides and hood, reminiscent of a desert sunset. The black roof and bumpers frame 17" wheels with bold red inlays, making a statement that's hard to miss.
Based on the Big Bend trim, this edition isn't just about looks. It's ready for action with:
- A roof rack for your gear
- Steel bumpers with a bull bar up front
- Two recovery hooks in the back
The Bronco Sport blends quirky flair with modern capability, thundering down both wilderness paths and suburban streets with equal enthusiasm.

Performance and Capability
Under the hood, the 2024 Ford Bronco Sport packs a punch with two engine options:
- Standard 1.5-liter three-cylinder turbocharged EcoBoost: 181 horsepower and 190 lb-ft of torque
- Available 2.0-liter four-cylinder turbo EcoBoost: 245 horsepower
An eight-speed automatic transmission ensures smooth power delivery, while standard all-wheel drive keeps you grounded. The GOAT (Goes Over Any Terrain) modes let you tackle various conditions with ease, from city streets to muddy trails.
Off-road enthusiasts will love the Sasquatch package, which adds:
- Extra ground clearance
- Bilstein dampers
- Twin-clutch rear axle
It's like strapping rocket boosters to your hiking boots!
This SUV isn't just about vintage looks โ it's got the muscle to back it up, ready to chew up any terrain you throw its way.

Interior Comfort and Technology
Step inside the 2024 Ford Bronco Sport, and you're greeted by a tech-savvy cockpit that marries retro charm with modern functionality. The Sunset Weave upholstery with Ombre stitching nods to the exterior design, while plush seats keep you comfy on the bumpiest trails.
The 8-inch touchscreen, powered by Ford's Sync 3 system, is your command center for:
- Tunes
- Navigation
- App connectivity
Apple CarPlay and Android Auto come standard, and there's a wireless phone charger to keep your devices juiced up.
Practicality reigns supreme with clever storage solutions, including:
- A bin under the back seats
- A built-in bottle opener
The raised rear roofline provides ample headroom for passengers, while the spacious cargo bay swallows gear with ease.
It's a masterstroke of balancing Ford's rugged heritage with modern comforts, creating an environment that's both nostalgic and forward-thinking.

Trim Levels and Pricing
The 2024 Ford Bronco Sport lineup offers something for everyone:
- Big Bend: The entry-level trim with essential features. Add the Convenience Package for $1,790 to get heated seats and more.
- Badlands: The off-road specialist, featuring a 245-horsepower engine and rugged suspension. Priced around $38,000.
- Outer Banks: Luxury meets capability, with leather-trimmed seats and a Bang & Olufsen sound system. Starts just under $42,000.
- Free Wheeling Edition: A retro-inspired package based on the Big Bend trim, featuring unique graphics and styling.
- Sasquatch package: Available on select trims for $8,460, it adds 35-inch tires, Bilstein shocks, and other off-road goodies.
Whether you're a city slicker or a trail junkie, there's a Bronco Sport that fits your style and budget.

Driving Experience and Verdict
The 2024 Ford Bronco Sport delivers a driving experience that's as fun as it looks. The base 1.5-liter engine zips through traffic with surprising pep, while the 2.0-liter option turns it into a proper powerhouse.
Ride quality strikes a balance between comfort and excitement. The raised seating position gives you a commanding view, while nimble handling makes it feel smaller than it is. Ford's GOAT modes let you adapt to various terrains with a simple twist of a dial.
"The Bronco Sport is more than just a vehicle โ it's a lifestyle choice. It's perfect for those who crave adventure but need practicality for daily life."
Whether you're cruising the coast or grabbing groceries, this SUV injects a dose of fun into every journey.
In a world of bland crossovers, the 2024 Ford Bronco Sport stands out as a retro-cool, capable, and downright enjoyable ride. It proves that sometimes, getting there is half the fun.

In a world where the journey often matters as much as the destination, the 2024 Ford Bronco Sport stands out as a ride that captures the essence of adventure. It combines nostalgia with modern flair, inviting drivers to embrace every mile with enthusiasm and style.
- Goreham J. 2023 Ford Bronco Sport Badlands Long-Term Test – Year One Conclusion. Car Reviews. 2023.
- Ford Motor Company. 2024 Ford Bronco Sport Specifications. Ford Media Center. 2023.
